Hello there! I’m Esther.
I’m a UI/UX designer/architect, and a seasoned digital art director in the agency environment. I have worked with renowned international, national (US) and regional (GA) brands across a variety of industries such as consumer packaged goods (CPG), educational institutions, hospitality, pharmaceutical and quick-service restaurants (QSR). I enjoy the rush that comes with working on a new creative pitch, and can’t wait to dive into new and exciting projects. Along the way, I’ve also picked up a knack for branding.
I was born and raised in Singapore, and fluent in both English and Mandarin. In addition to my South-east Asian roots, I am well-travelled and find it wondrous to experience new cultures around the world. This open mind and curiosity is a great advantage to truly connecting with cultures and working with brands that have international presence.
My first love when it comes to design is web design. Remember when Blogger was cool among kids? That was my first foray into digital design, tweaking templates, creating banners and teaching myself how to write markup. I credit that tenacity to my solid background in both front-end design and development (HTML5, CSS3, Javascript, etc...) This means I am not just a designer who creates pleasing aesthetics; I am a creative who is able to visualize how and why a design works.
My talents are not limited to creating ad campaigns, crafting logos and pushing pixels. In my spare time, I indulge in other artistic media such as drawing, painting, writing, sewing and photography. You could say art is truly my heart and soul, and I pour that passion into all that I create.